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Latest In: ROI Measurement

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Plannuh Raises $4.1M To Expand Product Offerings

Plannuh Raises $4.1M To Expand Product Offerings

Plannuh, a cloud-based marketing leadership platform, recently closed a $4.1 million equity round led by Ripple Venture with…

Financial News September 23
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How To Get Real About Revenue Attribution

How To Get Real About Revenue Attribution

Marketers tend to be optimists, even in the face of a pandemic. In some ways, it's a job…

Demanding Views July 23
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New Research: 76% Of Marketers Using ABM Experienced Higher ROI In 2020

New Research: 76% Of Marketers Using ABM Experienced Higher ROI In 2020

According to new research conducted by the ABM Leadership Alliance and ITSMA, 76% of marketers saw higher ROI…

Industry News January 20
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OpenAI’s Dane Vahey to offer Keynote Address at B2BMX 2026

Dane Vahey, Head of B2B Marketing at OpenAI, will deliver a keynote address at B2B Marketing Exchange (B2BMX)…

Blog February 23
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How To Use Social Media Analytics To Optimize Your Marketing Strategy

How To Use Social Media Analytics To Optimize Your Marketing Strategy

In an age of digital transformation, the way we communicate is constantly changing. The internet has opened up…

Demanding Views November 5
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PX Launches Lead-To-Call Tracking Service

PX Launches Lead-To-Call Tracking Service

PX, a leads and sales optimization platform, has launched Lead to Call Tracking, designed to help marketers measure…

Solution Spotlight April 27
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Oktopost Partners With Twitter For Social Content Insights

Oktopost Partners With Twitter For Social Content Insights

Oktopost, a B2B social media management platform, announced it has partnered with Twitter to provide marketers social engagement…

Industry News December 9
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