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DemandGen Reports

Mobile Technology Expert Christina “CK” Kerley to Address Emerging Technologies’ Impact on Content Marketing at B2B Content2Conversion Conference

DemandGen Report (DGR) today announced that mobile technology expert Christina “CK” Kerley will join the list of speakers at the inaugural Content2Conversion Conference. Taking place Tuesday, April 24th at the Times Center in Manhattan, the Content2Conversion Conference will provide strategies for mapping, developing and utilizing content marketing to nurture the…
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Study: Many B2B Marketers Still Don't Use Data-Driven Measurement Tools

A new study shows that some B2B marketers are still slow to embrace the use of data-based metrics to assess their performance – although many of them are preparing to ramp up their analytics efforts. The study, which was sponsored by marketing automation vendor Pardot, was conducted online last February.…
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Marketo Launches Integration With Microsoft Dynamics CRM

Marketo today announced Marketo for Microsoft Dynamics CRM 2011, an integrated Revenue Performance Management (RPM) solution focused on increasing pipeline performance, improving sales effectiveness and optimizing sales and marketing investments. The solution will be unveiled at the 2012 Microsoft Convergence Conference, being held March 18-21 in Houston. Microsoft Dynamics CRM…
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SalesFUSION Unveils New Social Media, Event Management Features

SalesFUSION recently announced the addition of new social media marketing capabilities to its marketing automation platform, following up on the company's previous release of a new event marketing software module. Earlier this week, SalesFUSION released Facebook content-development and user tracking capabilities for SocialFUSION, one of the modules in its flagship…
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LeadMD Measures Impact Of Marketing Created Revenue For Customers

LeadMD, a marketing automation and CRM services company, recently reported results of a marketing automation usage study, which found that programs yielded more than $300 million in marketing-created, top-line revenue. The data was collected from more than 8,000 customer marketing programs implemented through the Marketo platform, as part of a…
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Spark by Marketo Reports Rapid Growth In SMB Market

Marketo today reported that its marketing automation solution for small businesses, Spark by Marketo, had average sales growth of more than 110% each month since its introduction last September. The company doubled its dedicated Spark sales team to support the growing small business channel — Marketo also reported more than…
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