Key Takeaways
- Intentsify’s buyer intelligence, drawn from 1.1 trillion monthly intent signals across 4.2 million in-market accounts, now lives inside Clay, the orchestration layer used by more than 500,000 go-to-market teams.
- Intent becomes part of how your agents prioritize, score and act, built into the workflow itself instead of sitting in a separate tool your team has to manage on the side.
Clay x Intentsify Integration is a new partnership providing GTM engineers, marketers, and sales teams a high-fidelity signal to power the workflows, agents, and campaigns they build every day.
The partnership pairs two complementary strengths: Intentsify’s depth of buyer-intent data, drawn from 1.1 trillion monthly intent signals derived from nine source types across 4.2 million in-market accounts and more than 33,000+ topics, with Clay’s orchestration layer, used by more than half a million GTM teams to unify data, run AI agents, and launch outbound, inbound, ABM, and rep-productivity programs.
Additionally, Intentsify’s Buyer Intelligence— including account-level intent and persona-level signals— is now available in Clay, providing GTM engineers, marketers, and sales teams a new, high-fidelity signal to power the workflows, agents, and campaigns they build every day.
Why Intent Data Works Best Inside Your Existing GTM Workflow
The most valuable signal is the one that shows up right where GTM teams and their agents are already working, said Charlie Allieri, President at Intentsify, a leading global provider of B2B intent data and signal-based go-to-market solutions,
“By bringing Intentsify’s buyer intelligence directly into Clay, intent becomes part of how agents prioritize, score, and act, built into the workflow itself, not a separate step teams have to manage on their own,” said Allieri in a statement
What You Can Do With Intentsify Data Inside Clay
With Intentsify’s data available in Clay can now load a target-account list and get weekly reports on which accounts and contacts are spiking on topics, enabling the right message to be delivered to the right buyer at the right time. Other offerings incude:
- Enrich and segment in real time. With the Intentsify enrichment step, check any account or contact for intent on demand, filter by job function, seniority, or geography, and feed scores directly into an outreach agent for personalization.
- Source TAM. Discover net-new accounts spiking on relevant topics, then score them alongside job changes, hiring, and other signals.
- Find in-market professionals. Acquire professional profiles for each person researching monitored topics, equipping GTM teams with immediate outreach targets.
Where to Access Intentsify’s Buyer Intelligence in Clay
Intentsify’s data is available within Clay’s data marketplace and Signals product, so teams can pull intent directly into the same tables, workflows, and agents they use to find in-market companies, personas, and people, and manage enrichment, scoring, outbound, and advertising.
The partnership extends Intentsify’s ongoing strategy of making its intent data available wherever go-to-market teams already work— including leading demand-side platforms, activation channels, and now, GTM orchestration infrastructure like Clay.
Intentsify’s Buyer Intelligence is available to Clay customers now as a Clay data partner. To learn more, visit intentsify.io or clay.com.
