Key Takeaways
- B2B marketing executives face direct CFO questions about how their spend compares to similar companies, and internal dashboards can’t answer them on their own.
- The B2BMX Insights 2027 Strategy and Planning Benchmark Survey collects planning data directly from working B2B marketing leaders on budgets, staffing, measurement, AI and martech.
Your 2027 plan goes to the C-suite in 11 days. Your CFO has already flagged the question every marketing executive dreads: How does our spend compare to companies like ours?
You have your own numbers: pipeline contribution, cost per opportunity and a channel mix you defend every quarter. What you don’t have is context. Without it, every budget line looks like a guess and every AI investment looks like a gamble.
VPs of Marketing and CMOs know this pressure well. You’re asked to prove ROI with data scattered across a dozen tools. You’re asked to align with a sales team that wanted more qualified leads yesterday. And you’re asked to build a long-term strategy while AI rewrites the fundamentals beneath you. Internal dashboards show where you’ve been. Peer benchmarks show where you stand.
What Is the B2BMX Insights 2027 Strategy and Planning Benchmark Survey?
That’s the point of the B2BMX Insights 2027 Strategy and Planning Benchmark Survey. B2BMX Insights gathers planning data directly from working B2B marketing leaders, not analyst guesswork or vendor spin. The result is a trusted picture of how your peers allocate budgets, staff teams, measure impact and place their bets on AI and martech for the year ahead.
Here’s the catch. Benchmarks are only as strong as the people who contribute to them. When senior leaders share how they’re really planning, the data gets sharper for everyone, including you.
Why Senior Marketing Leaders’ Survey Responses Matter
Think of it as the candid conversation you’d have with fellow CMOs over dinner at B2BMX, captured at scale. Your answers shape the insights marketing executives carry into boardrooms, budget meetings and strategy sessions throughout 2027.
The smartest marketing leaders take it between meetings. The logic is simple: The next benchmark your board asks about should reflect executives who face your exact pressures.
Your planning cycle has already started. Put your perspective in the data.
Take the 2027 Benchmark Survey
