Demandbase, NetLine, Docket AI Headline 8th Annual #COSeries
In an era defined by signal loss and artificial intelligence (AI) maturity, driving efficient B2B growth requires a…
Blog March 12
Latest In: Campaign Optimization Series
Get Ready for DGR’s 2026 Campaign Optimization Series (#COSeries)
In an era defined by signal loss and artificial intelligence (AI) maturity, driving efficient B2B growth requires a…
Blog March 2
2025 Demand Gen Report Year in Review Campaign Optimization Series Webinars: Outwit, Outplay, Outperform
Success in B2B marketing isn’t just about playing the game — it’s about playing it smarter than your competitors. The 2025 B2B Campaign Optimization Series…
Blog December 30
10 Lessons Learned at B2BMX 2026: Elevating Your B2B Marketing Strategy
B2BMX 2026 offered a wealth of insights and strategies for B2B marketers to navigate the ever-evolving marketing landscape.…
Blog March 17
An Inside Look At The 2024 Campaign Optimization Series
As we enter Q2, there’s no better time to revolutionize campaign strategies for unparalleled success in 2024 and…
Industry News March 26
The Top 9 Takeaways From The 2023 Campaign Optimization Series
Last week, the 2023 edition of Demand Gen Report's Campaign Optimization Series — or as I like to call…
Industry News May 4
COS Series Preview: Learn How Marketers Are Mastering Multichannel Engagement
What if I told you there's a free online webinar series premiering in less than two weeks that…
Blog April 12
Top 10 Quotes From #COS19
This year's Campaign Optimization Series included nearly a dozen sessions jam packed into one week and filled with tactical takeaways…
Blog May 8
Multichannel Content Strategies, Customer Advocacy & Frictionless Buyer Journeys Take Center Stage At #COS19
There is a recurring question that arises when assessing B2B campaigns and demand gen initiatives: what's working? Progressive B2B organizations…
Industry News April 29
Time To Hit Reset On B2B Campaign Creation To Focus On Business Outcomes Over Sign Ups
There was a time in the not-too-distant past when the goal of B2B campaigns was simply and almost…
Blog April 17
3 Ways To Amp Up Your Campaigns With Live & Digital Events Your Buyers Will Eat Up
Today's B2B buyers are really specific when it comes to content consumption. Demand Gen Report's 2018 Content Preferences…
Blog May 2
B2B Marketers Shift Away From Focus On Assets To Programs: SiriusDecisions & Other Leaders Share Top Trends In Campaigns
The word "campaign" is defined and used in many ways by B2B marketers, and sometimes the term can…
Industry News April 18
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
