Why Segmentation Just Became the Top Database Priority for 2026
Remember the “spray and pray” days? You’d blast the same email to 50,000 people, cross your fingers, and…
Blog February 26
Latest In: intent data
Channel99 Integrates Marketing Intelligence Data with Generative AI Solutions
Channel99 has announced the integrations of its Marketing Intelligence Data with the world’s leading generative artificial intelligence (GenAI)…
News Brief February 24
Demand Gen Report 2025 Reflections: Madison Logic’s Keith Turco
Why a Performance-First Mindset Will Define the Next Era of ABM After several years of volatility in budgets,…
Demanding Views December 22
OpenAI’s Dane Vahey to offer Keynote Address at B2BMX 2026
Dane Vahey, Head of B2B Marketing at OpenAI, will deliver a keynote address at B2B Marketing Exchange (B2BMX)…
Blog February 23
Understanding the Language of B2B: The ABC’s of Demand Gen Report
Navigating the world of B2B Marketing and MarTech requires a shared language. And for those starting their career,…
Feature November 12
To Close More Deals, Sales Teams Need More Help Up Front
No matter how much sellers might wish that enterprise buying decisions were made by a single individual (and…
Demanding Views November 7
From Impressions to Intelligence: How B2B Marketers Are Embracing the New Data-Driven Approach to Advertising
In August, I made a bold prediction: traditional advertising, as we know it, will be dead by 2030.…
Demanding Views October 8
atlasIQ Expanded for B2B Marketers
pharosIQ is expanding its atlasIQ capabilities to provide B2B marketers with unmatched visibility into buyers worldwide. With atlasIQ,…
News Brief September 22
As B2B Vendors Face Tighter Budgets and Tougher Competition, Data-Driven, Multichannel Prospecting Strategies Come to the Forefront
Research has often cited that B2B buying cycles are longer and more complex, but marketing and sales teams…
Feature March 5
Truent.ai Seeks To Enhance Revenue Intelligence For Bank & Financial Institution-Focused Businesses
Truent.ai seeks to improve the way businesses identify and connect with financial institutions to create, convert and retain…
Solution Spotlight February 20
TechTarget Partners With G2 To Help Provide B2B Technology Buyers With Decision Support Content
TechTarget, Inc., a provider of B2B technology purchase intent data and marketing services, partnered with B2B software review…
Industry News February 12
TechTarget To Combine Services With Informa Tech’s Digital Businesses
TechTarget, a provider of B2B technology purchase intent data and services, entered a definitive agreement to absorb Informa…
Industry News January 12
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
