by Klaudia Tirico | Jun 12, 2023 | Industry News
Quick Scoop: LinkedIn announced a new suite of tools to help marketers measure organic and paid efforts. The new suite includes the CMO Scorecard, B2B Index and B2B Leaderboard. LinkedIn unveiled a new suite of tools designed to help B2B marketers better measure their...
by Klaudia Tirico | Jun 12, 2023 | Industry News
Quick Scoop: Conga announced Simon Edwards will replace Bob Pinkerton as CFO, following Pinkerton’s retirement. Edwards will be responsible for helping drive the next phase of growth for Conga. He joins the company from ServiceMax. Conga, a revenue lifecycle...
by Klaudia Tirico | Jun 8, 2023 | Industry News
Quick Scoop: 6sense launched an AI Writer tool designed to help users create personalized, targeted email campaigns. The tool is powered by generative AI and can be trained and customized to match company branding. 6sense, an ABM platform powered by Revenue AI,...
by Kelly Lindenau | Jun 8, 2023 | Industry News
Salesforce introduced its latest generative AI product offerings at its 2023 Connections Conference, which includes the release of Marketing GPT. The AI solution is designed to help marketers automatically generate personalized emails, smarter audience segments and...
by Kelly Lindenau | Jun 8, 2023 | Industry News
At Salesforce’s 2023 Connections Conference, Conversica revealed an expanded partnership with Salesforce by integrating its generative AI-driven conversational platform with Salesforce Marketing Cloud to help marketers create an active dialogue. The...
by Klaudia Tirico | Jun 5, 2023 | Solution Spotlight
SalesboxAI aims to help organizations detect, engage and convert intent into revenue using its conversational marketing platform and programs. SalesboxAI is designed to generate first-party intent within its network of more than 600 product topics to activate and...
by Kelly Lindenau | Jun 5, 2023 | Industry News
NetLine, a content marketing and lead generation company, launched INTENTIVE, which the company claims is the only buyer-level intent platform that delivers real-time insights into prospects that are actively expressing intent within a B2B account. INTENTIVE analyzes...
by Polly Traylor, Komprise | Jun 2, 2023 | Demanding Views
As a marketing communications director for Silicon Valley startups, I’ve worked on a dozen or more marketing product launches over the past few years. Releasing new product features to market is an intrinsic and vital part of the startup journey. The engineering...
by Kelly Lindenau | Jun 2, 2023 | Industry News
GTM Buddy, a sales and revenue enablement platform, introduced Ask Buddy, a guided selling solution powered by generative AI. Ask Buddy uses generative AI and a combination of signals — such as opportunity context, sales content in GTM Buddy and buyer and rep...
by Kelly Lindenau | Jun 1, 2023 | Industry News
Folloze, a no-code B2B buyer experience (BX) platform, released Folloze plus Outreach, a new integration that connects the Folloze platform with Outreach.io’s sales execution platform. The new interface seeks to allow sales and marketing to export content...
by Kelly Lindenau | May 31, 2023 | Blog
If you listened to this week’s podcast — “How To Execute A Multichannel ABM Campaign” — you heard all about ZS’s journey to orchestrating an ABM campaign. To record the episode, I sat down with Megan Wolfe, Managing Director of the healthcare-based...
by Klaudia Tirico | May 30, 2023 | Solution Spotlight
SugarCRM is designed to help marketing, sales and service teams get a clear picture of each customer and reach new levels of performance and predictability. The Lowdown SugarCRM recently debuted new digital self-service capabilities to help B2B sellers keep pace with...
