by Kelly Lindenau | Jan 6, 2023 | Industry News
Allego, a sales enablement platform provider, released new research on sales content in partnership with B2B DecisionLabs, a B2B research and advisory firm. “Getting Sellers Engaged” discusses the results of a two-part behavioral research study that sought to reveal...
by Karie Burt, Anteriad | Jan 6, 2023 | Demanding Views
In Q3 2022, U-Haul, TIC International, TikTok and Uber announced that they experienced data security breaches, highlighting the increased importance of data privacy and security — and B2B marketers are no different. Ensuring data privacy across every touchpoint...
by Kelly Lindenau | Jan 5, 2023 | Case Studies
Lionsgate, the entertainment giant behind cult classics like “The Hunger Games,” “Twilight” and “John Wick,” is no stranger to grabbing the attention of movie- and tv-watchers alike. Still, the production company sought a robust solution that would further strengthen...
by Klaudia Tirico | Jan 4, 2023 | Solution Spotlight
RFPIO is a market leader in response management software, trusted by some of the world’s smartest companies. RFPIO supports response management for growing organizations of all sizes including Google, Adobe, Atlassian, Microsoft, Tenable and Zoom Video. ...
by Kelly Lindenau | Jan 3, 2023 | Industry News
TechTarget, Inc., a B2B intent data provider, promoted Rebecca Kitchens from Executive Vice President and Publisher to President. The company also expanded Chief Revenue Officer (CRO) Steve Niemiec’s responsibilities, giving him the additional title of Chief...
by Klaudia Tirico | Jan 3, 2023 | Financial News
Samaaro, a B2B event marketing SaaS platform provider, raised a seed funding round led by SucSEED Indovation Fund with participation from additional investors. The company will use the funds to build a leadership team to put Samaaro on the map as a leading brand in...
by Kelly Lindenau | Jan 3, 2023 | Industry News
The global economic outlook is bleak — in a survey conducted by the World Economic Forum, seven out of 10 economists believe a recession is at least somewhat likely. With that in mind, many organizations are shifting budgets and coming under increased pressure to...
by Eric Holmen, Splash | Jan 3, 2023 | Demanding Views
Flagship (or tentpole) events have played an essential role in many business strategies for decades. However, amongst a crippling pandemic, labor shortages and a drawn-out period of challenging economics, some of the excitement around events — and their business value...
by Kelly Lindenau | Dec 20, 2022 | Industry News
Casted, a podcast and video marketing platform for B2B marketers, launched Casted for Startups, a new program designed to help startup companies expand the reach of their branded podcasts and video content to boost ROI and improve sales outcomes. The new program...
by Kelly Lindenau | Dec 20, 2022 | Industry News
Demandbase, a go-to-market (GTM) platform, revealed its new Workspaces capability, which was created to go beyond just filtering data by enabling teams to create account partitions that keep data and activities separated across business units. Capabilities that can be...
by Kelly Lindenau | Dec 19, 2022 | Solution Spotlight
Clearbit is a marketing intelligence solution that aims to help B2B marketing and revenue teams activate their ICP so they can grow faster and smarter. Founded in 2015, Clearbit is backed by Zetta Venture Partners, Battery Ventures and First Round Capital. The Lowdown...
by Craig Moore, Forrester | Dec 16, 2022 | Demanding Views
Marketing planning is often a scramble. Frequently, the process is set up by finance as a race for marketing and sales to develop their plans in parallel, unfortunately ending with plans that are out of sync with one another. But that is only one of the traps that...
