by James Hickey | Jan 26, 2026 | Blog
Work Faster. Think Bigger. Crush the Competition. The prompt is simple this year at B2BMX 2026: Adapt or get left behind. While the rest of the world is just talking about AI, we’re actually doing it with our first AI Hackathon. Welcome to the B2B Prompt Playoff, a...
by James Hickey | Jan 26, 2026 | News Brief
Only about one-third of consumers believe GenAI chatbots are as effective as search engines for learning new information, according to a survey by Gartner. This comes as the business and technology insights company predicts that by 2028, 60% of brands will use agentic...
by Ravi Pratap Maddimsetty | Jan 23, 2026 | Demanding Views
More B2B companies are doubling down on in-person events. According to the 2025 State of Events and Industry Benchmarks report, 66% of organizers plan to host more in-person experiences this year— up from 42% the year before. Half of attendees agree that B2B...
by David Ashe | Jan 22, 2026 | Demanding Views
Human vs. AI Coaching: Lessons From the Front Lines of Sales Enablement I’ve spent years coaching sales teams, but it wasn’t until I stepped into a neuroscience study that I saw— literally on a brain scan— how people respond differently to human and artificial...
by James Hickey | Jan 22, 2026 | Feature
The priorities of B2B marketers in the coming year will be a combination of prioritizing customer loyalty and brand building even as the doubling down on new technologies, such as artificial intelligence (AI). Those are the conclusion from Madison Logic experts based...
by James Hickey | Jan 22, 2026 | Case Studies
Law firms operate in a fast-paced, high-pressure environment where prospective clients expect immediate connection and reassurance. Hesitation or delayed follow-up can mean losing highly qualified leads to a competitor within minutes. Yet many firms struggled with...
by James Hickey | Jan 21, 2026 | Blog
We are kicking off the new year with our first webinar focused on B2B marketing operations: The Death of the MQL: How AI Agents are Rewriting Lead Qualification. According to Docket’s Arjun Pillai, the MQL is dead—it just doesn’t know it yet. For years, marketers have...
by James Hickey | Jan 21, 2026 | Feature
In an era where artificial intelligence can generate content in milliseconds, one critical element remains impossible to automate: trust. As the digital landscape becomes increasingly crowded with AI-generated noise, connecting with the humans behind the screen has...
by Stephen Magli, CEO and Founder, AI Digital | Jan 20, 2026 | Demanding Views
Why Media Will Finally Rebuild for AI in 2026 The media industry nears its breaking point. For the past ten years, we have referred to each new platform, automation tool, and algorithm as a “transformation.” In reality, we’re merely adding layers to a system...
by James Hickey | Jan 20, 2026 | News Brief
Cordial announced two new artificial intelligence (AI) agents— focused on email production and data intelligence— designed to automate real marketing work and infuse insights directly into execution. Rather than introducing dozens of narrow agents or AI assistants,...
by Kris Flank, CEO of LunarLinks | Jan 19, 2026 | Demanding Views
Digital Marketing in 2026: From Funnels to Feedback Loops For decades, marketers in the United States treated the funnel like a sacred relic. Awareness at the top. Conversion at the bottom. Predictable. Orderly. Comforting — like mac and cheese for the data-driven...
by James Hickey | Jan 19, 2026 | Blog
Ashley Faus is set to deliver a keynote address for B2BMX 2026, the premier event tailored for marketing and sales practitioners ready to reimagine their approach to revenue generation. A marketer, writer, and speaker, Faus’ keynote is focused on how trust is the one...
