by James Hickey | Jan 19, 2026 | Blog
Imagine trying to build a skyscraper on a foundation of loose sand. No matter how beautiful the glass facade or how modern the interior design, the structure is doomed to instability. For years, marketing teams have operated like builders focusing on the drapes while...
by Erika Rollins | Jan 16, 2026 | Demanding Views
AI Will Reshape Brand, Demand, And Trust Marketing teams are entering 2026 with a clear signal from buyers. People are paying closer attention to how brands behave, how they communicate and how they use data. Teams that respond with clarity, emotional intelligence and...
by Jeremy Meade | Jan 16, 2026 | Demanding Views
For more than a decade, third-party data has powered the digital advertising economy. What began as a wide-open marketplace built on speed and experimentation is now defined by a new set of rules. Privacy regulations, responsible sourcing, and transparency have...
by Tony Uphoff, CEO, Pipeline360 | Jan 15, 2026 | Demanding Views
5 Trends That Will Reshape B2B Marketing in 2026 and Beyond As we head into 2026, B2B marketing is due for an honest reckoning. Massive shifts in buyer behavior and demographics are resetting how demand gets created. Budgets keep tightening, ROI expectations keep...
by James Hickey | Jan 15, 2026 | News Brief
Cvent has acquired another content platform built focused on B2B webinars and events. ON24, an intelligent engagement platform for B2B enterprise sales and marketing, has entered into a definitive agreement to be acquired by Cvent. The purchase by the meetings,...
by Evaldas Mockus, VP of Marketing at Omnisend | Jan 14, 2026 | Demanding Views
Four Top Marketing Trends for 2026 By the end of 2026, it’s predicted that people will send and receive 392.5 billion daily emails. With a 68:1 ROI for emails, this may seem like a blessing for many companies. However, breaking through the noise can be challenging as...
by James Hickey | Jan 14, 2026 | Blog
Ashley Faus is set to deliver a keynote address for B2BMX 2026, the premier event tailored for marketing and sales practitioners ready to reimagine their approach to revenue generation. A marketer, writer, and speaker, Faus’ keynote is focused on how trust is the one...
by James Hickey | Jan 14, 2026 | Feature
With artificial intelligence (AI) reshaping the B2B marketing landscape, staying ahead of emerging trends is no longer optional—it’s essential. AI is redefining how brands connect with audiences, from the collapse of traditional demand generation funnels to the...
by Christina Bottis | Jan 13, 2026 | Demanding Views
Outpace Competitors in 2026 B2B marketing today is defined by potential. But for most teams, the friction from internal silos and slow approvals is killing momentum. With 89% of teams reporting that internal breakdowns impact revenue, go-to-market (GTM) teams must...
by James Hickey | Jan 13, 2026 | News Brief
2X recently acquired The Kiln, a top-performing Clay partner with deep expertise in go-to-market (GTM) engineering services. This acquisition expands 2X’s capabilities from marketing execution to complete GTM orchestration, making it one of the first...
by Paul Bell, President of 33Across | Jan 12, 2026 | Demanding Views
Why Online Publishers Must Embrace Agentic AI — Before It Truly Arrives Progress is the only constant for publishers. The newsstand preceded the radio dial, which begat the TV guide, which was unseated by the search engine and, ultimately, the algorithm. Throughout it...
by James Hickey | Jan 12, 2026 | Blog
In a moment when every B2B growth strategy is being reshaped by automation, data, and intelligence, clarity has never mattered more. That’s why we’re excited to announce that Benedict Evans, one of the most trusted and influential independent analysts in technology,...
