by Karie Burt, Anteriad | Aug 3, 2022 | Demanding Views
Over the past decade, new privacy regulations have given individuals much greater visibility and control over how their personal data is collected, used, sold and secured. The General Data Privacy Act (GDPR) and the California Consumer Protection Act (CCPA), both...
by Kelly Lindenau | Aug 2, 2022 | Industry News
Affinity, a relationship intelligence platform, released Affinity Meetings, a new solution designed to deliver relationship intelligence data from Affinity CRM directly within Zoom to provide customer and prospect insights during sales meetings. Affinity Meetings...
by Christina Cargulia | Aug 2, 2022 | Industry News
Contentgine, a content-based marketing agency, launched new AI and machine learning (ML) capabilities for its Content Indication Platform (CIP), to help marketers gain more precise first-party intent signals and content performance insights. The online SaaS platform...
by Christina Cargulia | Aug 1, 2022 | Industry News
Livestorm, a video engagement platform, announced the addition of six new features designed to enhance engagement during virtual events and meetings. With 25 to 35% of Americans still working from home, the purpose of these new integrations is to help improve...
by Christina Cargulia | Aug 1, 2022 | Solution Spotlight
ARInsights, an analyst relationship management platform, released a solution called ARchitect Interactions for Google Workspace. ARInsights seeks to help companies increase awareness and enhance knowledge-sharing with industry analysts who influence their businesses....
by Kelly Lindenau | Jul 27, 2022 | Industry News
Oracle revealed the next generation of Oracle Fusion Sales, a sales automation application designed to identify high-quality sales opportunities and increase deal velocity. Part of Oracle Fusion Cloud Customer Experience (CX) and powered by artificial...
by Christina Cargulia | Jul 27, 2022 | Blog
In a recent survey conducted by 6sense, respondents reported that, on average, only 3.5% of their web visitors filled out forms. This alarming data suggests B2B marketers should instead create compelling content targeted to the right personas, then use all buying...
by Kelly Lindenau | Jul 27, 2022 | Industry News
If “dark social” conjures up illicit images of a secret underground network filled with “Criminal Minds”-esque content, I don’t blame you. What initially comes across as the mysterious underbelly of B2B is actually a lot less nefarious than it sounds — and...
by Christina Cargulia | Jul 27, 2022 | Industry News
Scratchpad, Inc., a provider of workspaces for revenue teams, launched its first revenue operations (RevOps) toolkit – Scratchpad Studio. This product is designed to help revenue and sales operations leaders take the complexity out of their tech stack, drive process...
by Tom Hill & Charlie Pope, Axiom Consulting Partners | Jul 26, 2022 | Demanding Views
How are you setting up your sales organization to thrive over the next five years? If you lead sales at an established company, you’ve probably explored the most accessible routes to new business. But the question we hear the most from sales leaders tasked with...
by Christina Cargulia | Jul 25, 2022 | Solution Spotlight
CatapultX is an audience engagement technology company known for its On-Stream™ Video Monetization and Contextual AI Platform. The On-Stream platform is designed to harness AI to power non-interruptive video ads integrated directly within video content to drive...
by Kelly Lindenau | Jul 20, 2022 | Blog
The 6th Annual B2B Innovator Awards celebrate the most progressive marketing and sales practitioners pushing the envelope to effectively engage prospective customers and meet their buyers’ needs in the age of digital transformation. After...
