by Kelly Lindenau | Jul 20, 2022 | Financial News
Kontent.ai, a modular content management system (CMS), received a $40 million investment from Expedition Growth Capital, enabling the company to operate independently from its parent company. Prior to the funding, Kontent.ai functioned as a business unit within...
by Kelly Lindenau | Jul 20, 2022 | Industry News
Demandbase, an end-to-end ABM platform, released a unified sales intelligence and account engagement platform that directly integrates into a user’s CRM. The new platform seeks to bring together first-party and behavioral data from Demandbase ABX Cloud and...
by Christina Cargulia | Jul 20, 2022 | Industry News
ZoomInfo, a go-to-market software, data and intelligence provider, hired Bryan Law as Chief Marketing Officer. Law will lead ZoomInfo’s marketing organization to prioritize driving demand, enhance the company’s brand awareness and expand its thought...
by Christina Cargulia | Jul 18, 2022 | Solution Spotlight
Inflection is a marketing automation platform (MAP) built for B2B product-led companies. The company believes that the future of B2B marketing is product-led and addressing this shift in marketing is essential for growth and building a sticky, loved product....
by Drew McLellan, Agency Management Institute | Jul 14, 2022 | Demanding Views
Social media has changed our lives in countless ways — for those of us in marketing and sales, the way we reach customers is completely different now. For example, rather than focusing on TV or radio ads, marketing teams might concentrate their efforts on social media...
by Kelly Lindenau | Jul 14, 2022 | Industry News
Dialectica, an information services company, launched B2B Surveys, a new offering designed to help businesses gather proprietary quantitative insights using research methods that have historically been limited to the B2C world. It was created to address client...
by Kelly Lindenau | Jul 13, 2022 | Industry News
As artificial intelligence (AI) continues its evolution — it’s predicted that the AI market will keep growing by at least 120% annually — it’s not surprising the metaverse came to fruition. As it quickly enters the B2B space as a way of enhancing events...
by Christina Cargulia | Jul 13, 2022 | Blog
PFL, a hybrid experience company, recently released the “Hybrid Experiences Bring Direct Mail Into the Digital Age” Forrester Opportunity Snapshot Study on how current marketing strategies are being used to increase audience engagement. The study, conducted by...
by Kelly Lindenau | Jul 12, 2022 | Industry News
Demand Spring, a revenue marketing consultancy, promoted its current SVP of Strategy and Technology Matt Roberts to CEO as the company’s Founder and President Mark Emond steps into the role of Executive Chair. Roberts brings 20 years of experience in...
by Christina Cargulia | Jul 12, 2022 | Solution Spotlight
ThoughtSpot is a business intelligence and big data analytics platform that helps users explore, analyze and share real-time business analytics. The company launched new capabilities to enable companies of any size to take advantage of the Modern Analytics Cloud...
by Angela Earl, RFPIO | Jul 12, 2022 | Demanding Views
For sales teams across the country, the shift from in-person to online work during to the Covid-19 pandemic (along with uncertainty that came with it) represented some of the most difficult challenges their companies ever faced. And although challenges still remain,...
by Christina Cargulia | Jul 12, 2022 | Industry News
Women In Revenue (WIR), a non-profit organization created to empower women, launched WIR TV to tackle hard, hyper-relevant issues that impact today’s women in sales, marketing, RevOps and customer success roles. WIR TV programming provides real-talk...
