by Klaudia Tirico | May 6, 2022 | Industry News
Integrate, a provider of B2B Precision Demand Marketing tools, launched Precision Social and new cross-channel insight capabilities for its Demand Acceleration Platform. The news was announced at Forrester’s B2B Summit this week. The release of Precision Social...
by Kelly Lindenau | May 6, 2022 | Industry News
As attendees re-entered the Austin Convention Center for a new day of Forrester’s annual B2B Summit, there was notable excitement in the air as more than 2,000 marketers prepared for another day packed with breakout sessions, case studies and keynotes. The...
by Kelly Lindenau | May 5, 2022 | Industry News
Conversica, Inc., a provider of conversational AI solutions, enhanced its Conversational ABM platform through a new integration with account engagement platform 6sense. The partnership seeks to enable Conversica AI Assistants to tap into 6sense’s account and...
by Christina Cargulia | May 5, 2022 | Industry News
Leadspace, a B2B customer data platform, announced the release of Leadspace Studio at the Forrester B2B Summit. The AI-driven solution is designed to find, create and accelerate pipeline with the highest probability of conversion and directly activate it across...
by Christina Cargulia | May 5, 2022 | Industry News
Intentsify, an intelligence activation platform, named Larry Whitman as its Chief Financial Officer (CFO) and Marco Lagi as VP of Artificial Intelligence. Whitman has more than four decades as a senior finance executive and operational leader. Previously, Whitman...
by Kelly Lindenau | May 4, 2022 | Solution Spotlight
6sense, an account engagement platform, released its 6sense Revenue AI program to capture anonymous buying signals, target accounts and recommend the right channels and messages to increase revenue performance. 6sense Revenue AI seeks to align the entire...
by Christina Cargulia | May 4, 2022 | Blog
Women in Revenue (WIR) is a non-profit created to empower and elevate women in sales, marketing and customer success careers. The mission of WIR has attracted the support of corporate sponsors, including Adobe, Salesforce, Oracle, 6sense, Folloze, Terminus and more....
by Kelly Lindenau + Klaudia Tirico | May 4, 2022 | Industry News
More than 2,000 B2B practitioners arrived in Austin, TX for Forrester’s annual B2B Summit to empower their strategies, fuel the revenue engine and move their businesses forward. With more than 1,000 additional attendees tuning in to the digital experience, B2B...
by Christina Cargulia | May 3, 2022 | Industry News
The Marketing Practice (TMP) has acquired ABX specialists Campaign Stars to empower customers to deliver greater account-based experiences. The acquisition is the B2B marketing agency’s second U.S. acquisition of the year. “We’re extremely excited about...
by Christina Cargulia | May 2, 2022 | Industry News
Parmonic, a video automation platform built for B2B marketers, joined the ON24 Partner Network to integrate its AI-based video automation software with the ON24 platform. The ON24 Partner Network is an ecosystem of platform, technology and solutions partners that aims...
by Kelly Lindenau | May 2, 2022 | Industry News
Seismic, a sales enablement platform, released the Seismic Enablement Cloud, a unified platform designed to provide customer-facing teams with the right skills, content, tools and insights to effectively engage customers and drive growth. The Enablement Cloud seeks to...
by Kelly Lindenau | May 2, 2022 | Industry News
Movable Ink, a marketing software provider, secured $55 million in a Series D funding round led by Silver Lake Waterman with participation from Contour Venture Partners, Intel Capital and others. The round brings the company’s total funding raised to $97...
