by Nancy Marzouk, MediaWallah | Apr 29, 2022 | Demanding Views
The promise of the open web starts with data interoperability — and third-party data has traditionally served as the key to digital advertising. No matter what website a brand advertises on, they know third-party cookies can track and manage engagement data across the...
by Kelly Lindenau | Apr 27, 2022 | Industry News
Mediafly, a revenue enablement and intelligence platform, acquired ExecVision, a conversation intelligence (CI) provider. This marks Mediafly’s fifth acquisition and the latest addition to its Revenue360 Suite. ExecVision helps solve “last mile” sales...
by Christina Cargulia | Apr 26, 2022 | Industry News
LeanData, a modern revenue orchestration platform, named Franco Anzini as its Chief Operating Officer (COO). In his new role, Anzini will oversee all aspects of the company’s business and operations, including finance and go-to-market strategies. As a...
by Kelly Lindenau | Apr 26, 2022 | Industry News
RollWorks, an ABM platform, partnered with Drift, the Conversation Cloud company, to help B2B marketers improve engagement, sales velocity and customer support. The integration leverages the RollWorks Site Visitor API to...
by Christina Cargulia | Apr 26, 2022 | Blog
Salesforce launched the third edition of its “Marketing Intelligence Report.” The report dove into how marketers use data and analytics to personalize customer experiences, navigate changes in data privacy regulation and prepare for the complexity of...
by Kelly Lindenau | Apr 25, 2022 | Financial News
QuotaPath, a commission tracking and automation solution, raised $41 million in a Series B funding round led by Tribe Capital, with participation from existing investors Insight Partners, ATX Venture Partners, Stage 2 Capital and Integr8d Capital. The latest...
by Christina Cargulia | Apr 25, 2022 | Solution Spotlight
Salesloft is the provider of a sales engagement platform designed to help sellers and sales teams drive more revenue. The Modern Revenue Workspace™ by Salesloft is where sellers execute their digital selling tasks, communicate with buyers, understand what to do next...
by Tom Hill & George Lagone, Axiom Partners | Apr 25, 2022 | Demanding Views
When working to define total addressable market (TAM), this is what we landed on: A measure for analyzing the total market demand for a specific offering and determining the maximum amount of revenue a business could possibly generate by selling in a specific market....
by Christina Cargulia | Apr 22, 2022 | Industry News
ON24, a digital experience platform, acquired VIBBIO, a cloud video software company, to empower users to quickly create, splice and publish video content. VIBBIO’s video solution is designed for businesses to create and edit professional videos to help...
by Kelly Lindenau | Apr 21, 2022 | Industry News
B2B DecisionLabs, the research and advisory arm of Corporate Visions, released a new B2B analyst model that features science-backed studies validated by field experiences. The model’s goal is to connect B2B practitioners with advisors who have first-hand...
by Kelly Lindenau | Apr 21, 2022 | Industry News
6sense, an account engagement platform, announced the release of its Revenue AI platform and previewed product innovations at its “The Future Is Now” event. Revenue AI is designed to apply the power of AI across the entire buyer’s journey to help create a better...
by Christina Cargulia | Apr 20, 2022 | Industry News
Salesloft, a sales engagement platform, announced the launch of its first-ever forecasting solution to help customers predict and deliver revenue. The platform seeks to give sales reps the data they need, when they need it, to let them know where their team’s...
