by Loreal Lynch, CMO at Jasper | Jan 6, 2026 | Demanding Views
2026: The Year Marketing Becomes an AI-Orchestrated System Marketing has always moved fast, but artificial intelligence (AI) has changed the rhythm entirely. Its influence is no longer hypothetical; it’s reshaping how teams work, how campaigns form, and how quickly...
by James Hickey | Jan 6, 2026 | Blog
We are kicking off the new year with our first webinar focused on B2B marketing operations: The Death of the MQL: How AI Agents are Rewriting Lead Qualification. According to Docket’s Arjun Pillai, the MQL is dead—it just doesn’t know it yet. For years, marketers have...
by James Hickey | Jan 6, 2026 | News Brief
WunderKIND Ads is teaming up with Yahoo DSP to provide advertisers scalable, data-rich access to Wunderkind’s proprietary CTV Pause Ads. This integration offers a more efficient path to Wunderkind’s high-impact CTV format for all Yahoo DSP buyers via private...
by Saul Marquez, CEO and Founder of Outcomes Rocket | Jan 5, 2026 | Demanding Views
Where B2B Marketing Goes Next: A Data-Backed Look at 2026 As we look back on 2025, it’s clear that B2B marketing didn’t simply evolve. It has fundamentally changed in the way work gets done. Three shifts in particular— how teams run their operations, how they target...
by James Hickey | Jan 5, 2026 | Blog
The B2B marketing landscape isn’t just shifting; it’s being entirely rewritten. Between the rapid adoption of artificial intelligence, the evolving demands of the modern buyer, and the constant pressure to prove ROI, today’s marketers face a unique...
by James Hickey | Jan 5, 2026 | News Brief
B2B marketers head into the new year with more to spend and a renewed focus on brand visibility, according to a report from 10Fold. After several years of fluctuating spend and shifting priorities, marketers are redefining how they invest. Brand awareness has emerged...
by Christy Ferguson, Gartner Marketing Practice | Jan 2, 2026 | Demanding Views
Break the Mold: How B2B CMOs Can Drive Growth with Buyer-Centric Campaigns in 2026 As B2B marketing enters a new era, CMOs face a critical crossroads: continue down the conventional path of consumer-style branding, or pivot toward strategies that truly reflect the...
by Katie Miserany, CCO & Global Head of Marketing at SurveyMonkey | Jan 1, 2026 | Demanding Views
B2B Marketing Has Changed More In Two Years Than In The Last Ten. Here’s What Matters Now. If you feel like B2B marketing has mutated overnight, you’re not alone. The last two years have redefined buyer behavior, how teams operate, how channels perform, and what...
by James Hickey | Dec 30, 2025 | Blog
Success in B2B marketing isn’t just about playing the game — it’s about playing it smarter than your competitors. The 2025 B2B Campaign Optimization Series was the go-to event for insights on AI-driven experiences, hyper-personalization, and other next-level...
by Al Lalani | Dec 30, 2025 | Demanding Views
The Shift From ‘AI Tools’ to ‘AI Systems’: Why B2B Marketing Leaders Are Building Orchestrated Intelligence If your marketing team looks like most B2B organizations right now, you’ve accumulated quite the AI toolkit over the past eighteen...
by James Hickey | Dec 29, 2025 | Blog
As marketers planned for 2026, they focused on rebooting old paradigms with tomorrow’s tech and creating a new hybrid workplace not based on location, but on the impact of artificial intelligence tools. At the 13th annual webinar Strategy and Planning Series hosted by...
by Jason Eubanks, CEO & Co-founder, Aurasell | Dec 29, 2025 | Demanding Views
When Implementing AI, Don’t Repeat the Mistakes of the Past Why GTM leaders must rethink how they adopt AI, not just which tools they choose Marc Benioff recently sounded the alarm on artificial intelligence (AI) innovation outpacing customer adoption. But the real...
