by Michael Rodriguez | Mar 22, 2021 | Industry News
Optimizely, a digital experience platform (DXP) formerly known as Episerver, acquired customer data platform Zaius to provide customer visibility that helps organizations improve their digital experiences. The acquisition will help Optimizely users leverage customer...
by Michael Rodriguez | Mar 22, 2021 | Solution Spotlight
The KickFire SPARK solution from KickFire allows users to create company watchlists that identify when target accounts visit their website to show real-time buying intent. The solution aims to help users better engage at the account-level and find out which campaigns...
by Michael Rodriguez | Mar 19, 2021 | Industry News
With B2B selling taking on an entirely virtual identity, many organizations have turned to digital marketplaces to drive revenue and leads. However, the transition to digital may not be as glamorous for frontline sales. New research from Gartner Inc. revealed that 93%...
by Tessa Barron, ON24 | Mar 19, 2021 | Demanding Views
Across industries and geography, 2020 had a real, transformative impact on business and marketing. As businesses went fully digital, it became abundantly clear that marketers are the digital savvy leaders in their organizations. Marketing creates the digital front...
by Michael Rodriguez | Mar 18, 2021 | Financial News
Act-On Software, a growth marketing automation platform, procured $20 million in growth financing capital from existing investors U.S. Venture Partners, Technology Crossover Ventures, new investor Beedie Capital and more. The company intends to use the funding to...
by Kelly Lindenau | Mar 17, 2021 | Industry News
Salesforce added two account-based marketing (ABM) innovations to its Digital 360 platform: Einstein Key Account Identification and Accounts as Campaign Members. The new capabilities will enable companies to easily identify accounts with the strongest buying signals,...
by Kelly Lindenau | Mar 15, 2021 | Industry News
ON24, a digital experience platform, introduced its Virtual Conference Professional (Pro) solution to help companies scale interactive, multi-session and multi-day global events. The platform features self-service templates, tools and expert support to help...
by Kelly Lindenau | Mar 15, 2021 | Industry News
Folloze, a B2B personalized marketing platform, revealed season two of its Account-Based Experience (ABX) Masterclass program, which will run throughout March and April. The new season will focus on demand generation, strategic ABM, large scale events and programmatic...
by Michael Rodriguez | Mar 15, 2021 | Industry News
SalesLoft, a sales acceleration and customer engagement platform, announced the launch of a new Deal Engagement Score feature, which aims to help frontline sales managers prioritize deals based on engagement data. The company also revealed new capabilities for its...
by Michael Rodriguez | Mar 15, 2021 | Solution Spotlight
Data analytics platform LinkedIn Sales Insights allows B2B sales organizations to tap into LinkedIn’s data pool of more than 737 million members to identify potential opportunities, source new accounts and help sellers spend the right time in the right places....
by Michael Rodriguez | Mar 12, 2021 | Industry News
MRP Prelytix, a predictive ABM platform, appointed Scott Matthews as its new CEO. Matthews will report directly to Seamus Keating, CEO of parent company First Derivatives PLC, and will be responsible for driving revenue growth and organizational success. Matthews...
by Elea Andrea Almazora, RingCentral US | Mar 12, 2021 | Demanding Views
We can all agree that marketers are having a pretty tough time trying to retain customers during the pandemic. To outsiders, this can sound like a bizarre thing to claim. In 2020, the industry became one of the highest growth job categories, according to LinkedIn....
