by Demand Gen Report Team | Jul 26, 2011 | Industry News
1) Establish Your Expertise: Being an “expert” is a very important part of lead generation, because it helps your prospects feel like you’re “in the know” about their executives, company, competitors and industry. Information is power, so use trusted resources...
by Demand Gen Report Team | Jul 26, 2011 | Solution Spotlight
SOLUTION SNAPSHOT Finding accurate email addresses and phone numbers for prospects is a major pain point for B2B marketing teams. NetProspex solves this data quality challenge with CleneStepTM, a proprietary data-cleansing process that ensures accuracy....
by Demand Gen Report Team | Jul 25, 2011 | Industry News
In the early stages of the buying process, 87% of respondents indicated that they started with informal information gathering around a business problem — but this stage is becoming increasingly social, as 54% of respondents indicate that they engaged with peers who...
by Demand Gen Report Team | Jul 21, 2011 | Industry News
The Raab Associates BtoB Marketing Automation Vendor Selection Toolkit (VEST), which provides detailed product information designed to help marketers select the best system for their needs, is a compilation of information provided by 18 vendors in May and June 2011....
by Demand Gen Report Team | Jul 20, 2011 | Industry News
Specializing in the Marketo platform, integration and strategy, LeadMD is helping its growing customer base of SMBs revise current systems to develop efficient marketing automation systems into high performance programs. Although implementation of marketing automation...
by Demand Gen Report Team | Jul 19, 2011 | Industry News
Follow this easy five-step process to create a solid testing program: Ask a question Do background research Form a hypothesis Experiment and collect data Analyze data and draw conclusions These five straightforward steps are the difference between driving forward an...
by Demand Gen Report Team | Jul 19, 2011 | Industry News
The community will bring together an Executive Council and a Vendor Council, which will serve to both consult and provide direction for the MAI. Hidalgo said the organization also would rely on its members to act as the “voice” of the industry, by bringing the pain...
by Demand Gen Report Team | Jul 18, 2011 | Industry News
“The most over looked discipline in marketing is the user experience and now on the web, its impact is exponentially more important,” said Aaron Kahlow, CEO and Co-Founder of Online Marketing Connect. “At OMS we like to bring all of us back to earth with things like...
by Demand Gen Report Team | Jul 17, 2011 | Industry News
Although BtoC companies have been deemed the leaders of SMS strategy, Lisa Arthur, CMO of Aprimo told DemandGen Report that BtoB will soon follow in implementation to aid in customer education and improve loyalty. Aprimo’s current consumer base is 60% BtoC and...
by Demand Gen Report Team | Jul 14, 2011 | Industry News
Callidus Software’s solutions are designed to manage the complete sales talent lifecycle while providing visibility into operations and financial performance. Solutions also are designed to provide users with the ability to align sales force and channel partners...
by Demand Gen Report Team | Jul 12, 2011 | Industry News
Genius.com Director of Marketing, Matt West, told DemandGen Report that the new offering is aimed at catering to the changing needs of marketing automation in a timelier, more seamless fashion. “With these smaller transactional pieces, from a customer perspective,...
by Demand Gen Report Team | Jul 12, 2011 | Industry News
How do we as digital marketers achieve relevancy? It begins with personalization. There are two primary types of personalization: Implicit — The user visits a site and indirectly provides information. How? By browsing, spending time on the site, clicking through and...
