by Kelly Lindenau | Sep 22, 2023 | Industry News
RollWorks, an account-based marketing platform, released the general availability of Hot Contacts, a new capability that seeks to provide marketers with a rolling list of sales-ready leads to supplement traditional marketing qualified lead (MQL) lists. Hot Contacts...
by Klaudia Tirico | Sep 20, 2023 | Solution Spotlight
Cassie is a consent and preference management platform that seeks to help businesses build long-term relationships with customers that engenders trust. Cassie enables businesses to collect, store and query consent and preference data. The Lowdown The average website...
by Kelly Lindenau | Sep 20, 2023 | Industry News
Acquia, the digital experience platform, released new integrations between its digital asset manager (DAM) and generative AI solutions ChatGPT and Clarifai to help practitioners quickly create on-brand, search-engine-optimized product descriptions and image alt...
by Brian Anderson, Contributing Writer | Sep 20, 2023 | Blog
Audio/video (A/V) content has revolutionized storytelling, unlocking a new dimension of engagement. As revealed in the “2023 State Of Audio/Video Content,” B2B enterprises are effectively sharing industry insights, thought leadership and case studies by leveraging...
by Kelly Lindenau | Sep 20, 2023 | Industry News
“DGR Quick Six” is a new monthly series that features one of the industry’s trendiest topics distilled into six hard-hitting questions answered by an in-the-field practitioner. This month, we’re talking all things influencer marketing. Influencer marketing...
by Kelly Lindenau | Sep 20, 2023 | Financial News
Pliable, an AI-powered SaaS platform that seeks to simplify data organization and use, entered the market with a $2.5 million seed funding round led by Resolute Ventures with participation from CEAS, Counterview Capital and more. With the capital, Pliable hopes to...
by Emily W. Salus, Openprise | Sep 15, 2023 | Demanding Views
Demand generation isn’t easy — and anyone who says otherwise has never done it. First, you must attract an audience, which means having something to attract them with (marketing) and attract them to (website and product). If you have a great product, but no...
by Kelly Lindenau | Sep 13, 2023 | Industry News
Revenue Grid, a revenue intelligence solution, debuted Sales Intelligence Engine, a suite of AI-driven capabilities. According to the company, this release will “reshape” the B2B sales landscape. Sales Intelligence Engine seeks to transform sales processes through its...
by Kelly Lindenau | Sep 12, 2023 | Solution Spotlight
Hotjar is a provider of website heatmaps and behavior analytics tools designed to help product teams empathize with their end-users and deliver value by making the right product improvements. The Lowdown Hotjar AI is an AI-powered research assistant designed to...
by Kelly Lindenau | Sep 12, 2023 | Industry News
Validity, a provider of data quality and email deliverability solutions, outlined the new features and functionalities of DemandTools, a data quality solution that helps businesses clean data faster. DemandTools offers four editions: Free, Elements, File and the...
by Kelly Lindenau | Sep 12, 2023 | Blog
As organizations start fleshing out their 2024 plans, their content marketing strategies are undoubtedly top of mind. Content can’t be treated as a one-and-done effort; instead, it should be treated as a living document that’s continuously evaluated and...
by Kelly Lindenau | Sep 11, 2023 | Industry News
Demandbase, a go-to-market (GTM) company, unveiled a new multi-language intent solution that leverages natural language processing (NLP) to help organizations capture intent signals from global markets. The tool supports 133 languages, including non-Latin alphabets....
