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Feature Articles

New Survey Shows Firms Focusing On Demand Generation Are Outgrowing Their Competition

Companies with effective lead generation strategies are more likely to outgrow their competitors, according to the findings of a recent research study conducted by Marketing Profs and the Lenskold Group. The report titled “BtoB Lead Generation: Marketing ROI & Performance Evaluation Study,” explored the practices companies are utlizing to track…
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BtoB Marketers Moving Towards Virtual Events As Budgets Tighten & ROI Scrutiny Heats Up

With travel budgets getting squeezed and marketing investments under ROI microscope, many of the largest BtoB organizations are migrating toward virtual event platforms. As an example, industry insiders report that one of the top enterprise software providers recently mandated the company’s physical event spend be reduced by 20% in 2008…
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