Alexander Group Research Finds Only 41% of Marketers Can Prove AI ROI
Key Takeaways AI adoption among marketers is near-universal at 96%, yet only 41% can prove its ROI and…
News Brief October 6
Latest In: buyer experience
Moving Beyond Pitch Decks to More Collaborative Conversations
Most prospects are exhausted by one-way lectures and static decks that feel more like a chore than a…
Demanding Views August 20
Salesforce Unveils New B2B Commerce Suite with Agentic Buying, AI Search
Key Takeaways Salesforce built a 24/7 Buyer Agent directly into B2B Commerce on Agentforce, letting customers find products,…
News Brief July 21
DemandGenReport.com Now Becomes B2BMX Insights
Key Takeaways: The rebrand to B2BMX Insights positions the publication as the year-round content and community hub for…
Blog October 8
Gartner: 67% of B2B Buyers Prefer a Rep-Free Experience
Buyers want to engage on their own terms as 67% of B2B buyers state that they prefer a…
News Brief March 17
How B2B Marketers Can Break Through with Influencers, Client Success Stories and Captions in 2025
The U.S. digital advertising is projected to reach $300 billion by 2028, according to Emarketer. Although B2B buyers…
Feature February 19
Salesloft Acquires Drift To Expand AI-Powered Revenue Orchestration Platform
Salesloft, an AI-powered revenue orchestration platform, acquired buyer experience and conversational AI company Drift to help bridge the gap…
Industry News February 14
Reaching Audiences Amidst The Digital Clutter: A Nonprofit’s Direct Mail Journey
We're living in a time where digital marketing messages constantly flood our inboxes and social media feeds, which…
Demanding Views January 5
Folloze Announces GeneratorAI To Help Unlock Personalized Buyer Experiences At Scale
Folloze, a no-code B2B buyer experience platform, released Folloze GeneratorAI, a content engine that seeks to enable marketers…
Industry News December 14
How To Gain Alignment Across A Diverse Buying Committee
Selling high-value deals in the B2B world today involves engaging with a buying committee rather than an individual.…
Demanding Views December 1
Folloze Integrates With Outreach To Help Power ‘Advanced’ Orchestration
Folloze, a no-code B2B buyer experience (BX) platform, released Folloze plus Outreach, a new integration that connects the…
Industry News June 1
Folloze Debuts ChatGPT-Powered AI Personalization Platform
Folloze, a no-code B2B buyer experience platform, launched Folloze AI, a content recommendation and buyer insight engine designed to…
Industry News February 28
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