The 4 Actions CMOs & CROs Must Take to Catch Up to the AI-Augmented Buyer
Over the last 18 months, artificial intelligence (AI) has dramatically rewritten the rules of B2B purchasing— expanding competitive…
Demanding Views April 17
Latest In: buyer experience
Gartner: 67% of B2B Buyers Prefer a Rep-Free Experience
Buyers want to engage on their own terms as 67% of B2B buyers state that they prefer a…
News Brief March 17
How B2B Marketers Can Break Through with Influencers, Client Success Stories and Captions in 2025
The U.S. digital advertising is projected to reach $300 billion by 2028, according to Emarketer. Although B2B buyers…
Feature February 19
10 Lessons Learned at B2BMX 2026: Elevating Your B2B Marketing Strategy
B2BMX 2026 offered a wealth of insights and strategies for B2B marketers to navigate the ever-evolving marketing landscape.…
Blog March 17
Reaching Audiences Amidst The Digital Clutter: A Nonprofit’s Direct Mail Journey
We're living in a time where digital marketing messages constantly flood our inboxes and social media feeds, which…
Demanding Views January 5
Folloze Announces GeneratorAI To Help Unlock Personalized Buyer Experiences At Scale
Folloze, a no-code B2B buyer experience platform, released Folloze GeneratorAI, a content engine that seeks to enable marketers…
Industry News December 14
How To Gain Alignment Across A Diverse Buying Committee
Selling high-value deals in the B2B world today involves engaging with a buying committee rather than an individual.…
Demanding Views December 1
Folloze Integrates With Outreach To Help Power ‘Advanced’ Orchestration
Folloze, a no-code B2B buyer experience (BX) platform, released Folloze plus Outreach, a new integration that connects the…
Industry News June 1
Folloze Debuts ChatGPT-Powered AI Personalization Platform
Folloze, a no-code B2B buyer experience platform, launched Folloze AI, a content recommendation and buyer insight engine designed to…
Industry News February 28
How Walker & Dunlop Launched A Webcast & Generated 1500 Registrations In 1 Week
Walker & Dunlop is an organization that finances commercial real estate properties. The company's SVP of marketing, Chris…
Case Studies September 27
Folloze Buyer Experience 3.0 Aims To Level The Digital Playing Field
Folloze, a B2B buyer experience platform, launched its Folloze Buyer Experience Platform 3.0. This version aims to unlock…
Solution Spotlight August 22
Folloze Launches Next Generation Of Buyer Experience Platform
Folloze, a B2B buyer experience platform, released its Buyer Experience Platform 3.0, which includes a new experience engine…
Industry News June 8
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
