Ifbyphone, a voice-based marketing automation solutions provider, announced that it has raised an additional $9 million from investors. The announcement brings the company’s total to more than $30 million in venture capital funding.
The funding will be used to help further lengthen its client-base. With 70% of mobile searchers calling a business directly from search results — according to a 2013 study by Google — voice-based marketing automation is still a requirement for many SMBs.
Content marketing has become common practice with 93% of B2B marketers using some form of content marketing, according to research from the Content Marketing Institute (CMI). While more than half (58%) believe that their content marketing efforts are ineffective, they are still making significant investments in producing large amounts of content.
In a recent webinar, executives from TreeHouse Interactive, a SaaS provider of marketing automation and PRM software, and CMI came together to discuss some strategies to increase the effectiveness of content marketing.
ActiveCampaign, an email marketing software provider, announced its users could now manage up to 2,500 contacts for free. According to a company press release, this is a “tenfold increase” over the previous number.
The company has also added full access to other marketing automation features that were once only available to paid subscribers. Users of the servicecan now send as many as 10,000 emails per month with phone, live chat and email support without having to sign up for a payment plan.
By Todd Davison, CEO, Demand Frontier
One of the many things I’ve enjoyed over the past 10 years in our industry is the ever-evolving definition of marketing. We’ve gone through concepts such as lead generation, demand generation, revenue performance and content marketing so fast it’s hard to know what to call yourself.
Bizo, a provider of business audience marketing technology, has raised $12.5 million in venture debt financing from City National Bank. This round of funding puts Bizo at approximately $30 million in total equity and debt capital. Bizo plans to use the funding to continue its expansion, further build out its technology platform and make strategic investments, according to company officials.
According to Russell Glass, CEO of Bizo, the financing ensures the company is “well capitalized to maintain its leadership position in the B2B online marketing space and is well-positioned to make strategic investments as we continue to build a thriving business.”
By Bonnie Crater, CEO, Full Circle CRM
Funnels are a terrific tool for understanding how a sales and marketing operation works. In fact, when I would join a new company, getting the data and creating the funnel would be one of the first things I would do as the new VP of Marketing. The reason funnels are so critical as a tool is that they provide three pieces of very valuable information which can help you understand where your business is and where you might make investments to improve: Volume, Conversion Rates, and Velocity.
The challenge with the funnel data was that I could never get complete and accurate metrics and of course, as a marketing scientist this annoyed me incredibly.