Marketing’s Growth Engine: Plan, Data, Execute
In B2B, fiscal year (FY) plans often begin with revenue targets from finance that are likely set on…
Demanding Views November 14
Latest In: sales
ZoomInfo, Markaaz Partner on Unified, AI-enabled Platform
ZoomInfo is partnering with Markaaz, to deliver a comprehensive, artificial intelligences (AI)-powered B2B data solution that unifies sales…
News Brief November 10
To Close More Deals, Sales Teams Need More Help Up Front
No matter how much sellers might wish that enterprise buying decisions were made by a single individual (and…
Demanding Views November 7
Seismic’s Centralized Enablement Platform Fuels Record Growth for OneSource Virtual
As companies grow, they often face hurdles from disconnected systems, inconsistent messaging and to a lack of formal…
Case Studies October 16
Unlocking Sales Success: Why People Leadership is the CSO’s Secret Weapon
The evolving landscape of sales leadership has ushered in a new era— one where the chief sales officer…
Demanding Views August 28
Tomorrow’s Winning Sales Leaders Know How to Manage AI
The world of sales is dramatically changing, with demand for greater speed and immediate decision-making rendering traditional approaches…
Demanding Views August 22
HG Insights Acquires MadKudu, Launches Revenue Growth Agentic Ecosystem
HG Insights is expanding its offerings, due in part to a recent acquisition. The California-based company has launched…
News Brief August 19
Athean Launches New AI-Powered Sales Platform
Athean is a new artificial intelligence (AI)-driven prospecting and engagement platform aiming to transform how sales teams win…
News Brief June 25
Mural: 85% of GTM Teams Confident in Company Collaboration
Mural’s 2025 Global Go-to-Market (GTM) Alignment Gap Index uncovered that GTM teams made up of sales, marketing, and research…
News Brief June 9
HubSpot Expanding Breeze Customer Agent
HubSpot is set to expand access to one of their artificial intelligence (AI) agents: Breeze Customer Agent. Starting…
News Brief May 27
Nooks Launches AI Prospector Uses Buying Signals to Enable High-Impact Outreach
Nooks has launched AI Prospector, an artificial intelligence (AI)-powered solution that analyzes real-time buying signals to help sales…
News Brief March 5
Will the Rise of AI Impact the Social Skills of Sellers?
A survey of 3,496 global employees found that 41% of sellers believe new AI-powered technologies have helped automate…
Uncategorized March 3
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
