Key Takeaways
- Influ2’s Audienscope Discover uses contact-level intent from named buyers to add accounts to target lists, including accounts not already in the CRM.
- With Discover joining Audienscope Monitor, revenue teams can track intent from known contacts and surface new buyers and buying groups across their broader market.
Influ2 announced on Nov. 5 the launch of new functionality to bring the company’s contact-level intent to the process of account discovery.
Audienscope Discover is the newest addition to Influ2’s Audienscope product. Discover finds named people showing intent across a company’s market, surfaces the accounts they belong to, and completes the buying group with the other people revenue teams need to reach.
For years, ABM has worked backwards. Teams build account lists, look at account-level intent scores, and leave Sales to find the right people somewhere inside those companies. Audienscope Discover reverses that model by using contact-level intent from specific buyers to put accounts on the target list, including ones not already in the CRM.
How Does Audienscope Discover Find New In-Market Accounts?
Dmitri Lisitski, CEO and co-founder of Influ2, said with “Audienscope Discover, marketers will be able to find new in-market accounts, not just engage the ones they already know.
“Other vendors can tell you an account is in-market. Audienscope Discover uses contact-level intent to transparently show you exactly who has intent, what they’re researching, and where that intent was spotted,” said Lisitski in a statement.
What’s the Difference Between Audienscope Monitor and Audienscope Discover?
Audienscope now covers both sides of contact-level intent. Audienscope Monitor tracks the people and accounts teams already know, surfacing content, search, and social intent from named contacts, and flagging job changes and promotions so targeting stays accurate. Audienscope Discover lets intent from specific buyers put accounts on your target list, allowing revenue teams to:
- Find accounts beyond the radar: Look past the target list and CRM to a broader market, defined in plain language, and surface new companies where people are showing intent.
- Turn early intent into pipeline: Reach the full buying group with ads as soon as a named person shows intent, giving Sales more chances to connect and convert.
- Never miss an opportunity: Point Audienscope Discover at a market once, and it continues to find people showing intent and prioritize accounts as new signals come in.
“Like a lot of B2B marketers, I spent years navigating account-level intent data that felt like a black box. An account would show an elevated score and surging engagement, yet we lacked clarity on who at the account generated the signal or how to proceed,” said Caroline Hsu, Growth Marketing Director at Indico Data. “Influ2 has always been about reaching the specific people who matter, and Audienscope Discover applies that same thinking to finding new accounts. It takes the intent model so many of us B2B marketers and sales already rely on and makes it a lot more actionable.”
Audienscope Discover looks beyond the known list to find the buyers and accounts teams don’t know yet. Together, they show revenue teams who in their pipeline are leaning in and who in their market is just getting started. To learn more about Audienscope Discover and Influ2’s contact-level ABM platform, visit influ2.com.
