Demand Gen Report’s 8th Annual Campaign Optimization Series (#COSeries) beings today, offering pragmatic solutions for a landscape without third-party cookies, an environment in which Generative AI is a core operational tool, and a time when much of the buyer’s journey happens in “dark social” channels.
At 12 p.m. EST, join Demandbase’s Hannah Jordan, Director of Digital Marketing, and Anthony Yee, Digital Marketing Specialist, for the webinar titled The New Campaign Optimization Playbook: AI, Personalization, CTV & Measurement Beyond the Click. Jordan and Yee will help B2B marketers discover how to turn first-party data into personalized, cross-channel journeys with AI, CTV, and CFO-focused measurement. The duo will offer actionable strategies to optimize campaigns and drive revenue impact in 2026.
Then at 2 p.m. Building a Sexy Brand in an Unsexy Industry is an encore presentation of the B2BMX 2026 Keynote Address from Elfried Samba, Co-Founder and CEO of Butterfly Effect, a community-centric marketing agency helping brands grow through community-driven marketing, culture, and creativity. Samba took to the stage for presentation focused on human-to-human brand building as the most powerful growth lever in modern B2B today. As paid media becomes more expensive and less reliable, Samba sees the brands pulling ahead are those that turn attention into trust, trust into community, and community into revenue.
#COSeries Focus
The #COSeries is being offered for B2B marketers working In an era defined by signal loss and AI maturity that requires a new playbook. The traditional tools for targeting and measurement are breaking down. These factors are forcing marketers to find innovative ways to prove impact.
By attending this multi-day digital event, attendees will gain actionable frameworks that transform these challenges into opportunities. The webinars will detail how to turn your first-party data into a powerful tool for precision targeting as well as how to safely embed GenAI across the entire campaign lifecycle for rapid creative iteration and hyper-personalization.
Tuesday Lineup
Insights from industry leaders will include exploring advanced measurement models that connect marketing activities to revenue, equipping you with the analytics to orchestrate a predictable pipeline and deliver results that resonate with the CFO. On Tuesday, we feature two more webinars to gain insights to improve your campaign optimization
Shaping Demand Before the Shortlist: A 3-Part Framework for B2B Campaign Optimization in 2026 is set for 12 p.m. April 7, as NetLine’s Josh Baez will focus on shaping demand before the shortlist. Baze will provide a three-part framework for B2B campaign success in 2026 that will expand reach, build trust, and drive pipeline growth.
That will be followed by a discussion Lauren McHugh, Head of Marketing, Docket. Titled From MQL to AQL: Rethinking Website Conversion When Intent Moves from Clicks to Conversations, McHugh will explain how to transform anonymous website engagement into real pipeline with Docket’s AQL framework that replaces outdated MQL models, optimize campaigns, and report revenue impact.
