Spikes In Sales, Pipeline Activity Point To 2010 Emerging As Breakout Year

Last month we published an article predicting adoption of demand generation and marketing automation solutions was poised for a growth surge in 2010. However, the fourth quarter sales growth reported by several vendors, combined with a significant uptick in pipeline activity during the first few weeks of the New Year, point to 2010 emerging as a breakout year for the category.

Leading Demand Gen Solution Providers Connect To Form “The Marketing Cloud”

Just as cloud computing has transformed CRM and other core business functions, several industry leaders have joined together to help create an end-to-end cloud solution for marketing applications. Launched for the first time at Dreamforce 2009, the Marketing Cloud is a collection of cloud-based marketing services designed to “make internal marketing operations more efficient and external marketing programs more effective.”

Founded as an alliance between Alfresco, Demandbase, Hoovers (a D&B company), Marketo, Jigsaw, ON24 and PivotLink, the Marketing Cloud is positioned to deliver fast, easy and cost-effective options for marketers to integrate data silos, automate processes, foster collaboration and develop actionable marketing insights.

Zuora Product Launch Campaigns Find Right Cadence To Boost Sales

Zuora’s solutions are focused on streamlining its clients’ efforts to build, manage and grow their subscription businesses. Led by industry veterans from and WebEx, the company was backed by cloud-computing pioneer Marc Benioff as an early investor. With a limited budget, Redwood City, CA-based Zuora's marketing team needed a cost-effective way to convert this media buzz into actionable leads and opportunities. Zuora needed to manage an array of sophisticated product launch campaigns and to monitor the Web activity behavior of named and anonymous prospects.

Subscribe to this RSS feed