Latest In: Validity

AI adoption autonomous AI compliance CRM Data Data Quality Marketing analytics marketing operations Revenue operations Validity
Validity State of CRM Data Management in 2026

Marketers’ Trust In Their Data Hasn’t Caught Up With Their AI Goals: Validity

Key Takeaways Validity’s report shows many marketing leaders are deploying AI faster than they are improving the CRM…

News Brief September 10
AI content AI Discovery AI email summaries B2B buyers consumer trust email marketing inbox behavior marketer survey measurement Validity
Validity: Consumers Let AI Curate Their Inboxes, While B2B Marketers Struggle to Keep Up AI email security and phishing detection concept an working artificial intelligence chip alert mail automated cyber defense email encryption

Validity: Consumers Let AI Curate Their Inboxes, While B2B Marketers Struggle to Keep Up

Key Takeaways Consumers are increasingly relying on AI-generated inbox summaries, with many making decisions without reading the full…

News Brief June 24
AI in email marketing B2B email deliverability DMARC email authentication email KPIs engagement-based filtering inbox placement mailbox providers quantified trust reply rate sender reputation Validity
Validity Guy Hanson Email Marketing Mistakes Concept Illustration with Warning Icons, Spam Label, and Declining Performance Analytics

Validity’s Guy Hanson on How AI, Authentication and Engagement Are Reshaping B2B Email

Key Takeaways B2B email deliverability is becoming harder as inbox providers raise the bar: Corporate filtering, stricter DMARC…

Feature June 1
Get the latest B2B Marketing News & Trends delivered directly to your inbox!
AI artificial intelligence Ashley Faus B2BMX 2026 Benedict Evans Dane Vahey Elfried Samba keynote You Can Just Build Things
B2BMX 2026 Keynote Address Dane Valey Open AI

OpenAI’s Dane Vahey to offer Keynote Address at B2BMX 2026

Dane Vahey, Head of B2B Marketing at OpenAI, will deliver a keynote address at B2B Marketing Exchange (B2BMX)…

Blog February 23
Data management data provider Data Quality DemandTools Email email marketing Validity
NicoElNino – stock.adobe.com

Validity Reveals New Product Enhancements For DemandTools Solution

Validity, a provider of data quality and email deliverability solutions, outlined the new features and functionalities of DemandTools,…

Industry News September 12
Data Quality email marketing email strategies Marketing Validity
Validity Hires New SVP Of Marketing

Validity Hires New SVP Of Marketing

Validity, a data quality and email deliverability solutions provider, welcomed Jeff Hassemer as its new SVP of Marketing.…

Industry News August 2
Data management Data Quality email marketing Validity
Validity Appoints Jeff Lundal As CRO

Validity Appoints Jeff Lundal As CRO

Validity, a provider of data quality and email deliverability solutions, announced the addition of Jeff Lundal as Chief…

Industry News June 28
contact data email marketing integration personalization targeting Validity zapier
Validity Expands Integrations Ecosystem To Seamlessly Verify Contact Data

Validity Expands Integrations Ecosystem To Seamlessly Verify Contact Data

Quick Scoop: Validity released a new integration with Zapier, which seeks to strengthen the contact verification offerings within…

Industry News May 3
Data management email marketing email marketing solutions email security firstparty data Red Sift Validity
Red Sift Enhances Email Security Offerings Through Expanded Validity Partnership

Red Sift Enhances Email Security Offerings Through Expanded Validity Partnership

Quick Scoop: Red Sift strengthened its partnership with Validity to improve email security offerings. The partnership will help…

Industry News April 21
ABM Accountbased marketing advertising Channel Marketing corporate gifting Data management email marketing freemium OOH advertising personalization Validity
6 B2B Tech Freemium Offerings Marketers Need To Know

6 B2B Tech Freemium Offerings Marketers Need To Know

Freemium — a business model that offers basic features at no cost and charges users extra to access the…

Blog February 7
digital marketing email campaign email deliverability email marketing Email Performance Validity
Validity Unveils New Sender Score Tools & Educational Resources

Validity Unveils New Sender Score Tools & Educational Resources

Validity, a data quality and email marketing success solutions provider, relaunched Sender Score, a destination for email marketers…

Industry News January 10
Admin Within AIQUEOUS B2B Fusion Group Compound Growth Marketing Data Therapy Eigen X partner marketing partner program Provisions Group The Hunley Group Validity
Validity Expands Partner Program To Support Service Provider Growth

Validity Expands Partner Program To Support Service Provider Growth

As part of Validity's Partner Program relaunch, the data quality and email marketing success solutions provider welcomed The…

Industry News December 14
dgr event b2bmx2
Campaign Optimization Series
B2BMX SUMMERCAMP Logo resized
Strategy & Planning Series