Key Takeaways
- StackAdapt now lets advertisers retarget consumers who viewed a ChatGPT Ad across its broader programmatic ecosystem, including channels like connected TV and display.
- The StackAdapt Data Hub centralizes first-party data, CRM integrations and retargeting segments so marketers can coordinate audiences across every programmatic channel.
StackAdapt has expanded its cross-channel retargeting capabilities for advertisers running ChatGPT Ads through StackAdapt.
The expansion enables brands and agencies to connect engagement with ChatGPT Ads to their broader programmatic campaigns, using StackAdapt’s proprietary audience management and retargeting technology.
For advertisers, this means greater control over how ChatGPT Ads fit into campaigns running across other channels like connected TV or display. StackAdapt’s Data Hub brings together existing data sources, CRM integrations, and retargeting segments, giving marketers a centralized way to organize audiences and coordinate campaign strategies across their programmatic activity.
How Do ChatGPT Ads Fit Into a Broader Programmatic Strategy?
StackAdapt CTO Yang Han said advertisers are increasingly looking for ways to bring emerging advertising environments into their broader media strategies, particularly as consumers use AI environments to discover and research products.
“Our proprietary audience management and retargeting capabilities help marketers connect those interactions with campaigns running across other channels,” said Han in a statement. “This gives brands more flexibility in how they manage their investment and continue engaging consumers throughout the customer journey.”
What Can Advertisers Do With StackAdapt’s Expanded Retargeting Tools?
The expansion allows advertisers to retarget consumers who viewed a ChatGPT Ad across StackAdapt’s broader programmatic ecosystem, creating opportunities to continue engagement as consumers move between advertising environments. The expanded cross-channel capabilities enable brands and agencies to:
- Organize First-Party Data: Bring advertisers’ existing customer and prospect data together with other audience sources through StackAdapt’s Data Hub to support coordinated programmatic strategies.
- Centralize Audience Management: Organize first-party data, CRM integrations, and retargeting segments through the StackAdapt Data Hub, supporting audience planning and management across programmatic channels.
- Connect Cross-Channel Retargeting: Retarget consumers across StackAdapt’s broader programmatic ecosystem after they view a ChatGPT Ad, helping advertisers continue engagement across channels.
StackAdapt continues to expand its ChatGPT Ads integration as part of its broader approach to bringing emerging advertising environments into a unified platform, according to company officials. With centralized data management and cross-channel retargeting, brands and agencies can integrate ChatGPT Ads into existing programmatic workflows and maintain audience engagement across channels.
