Key takeaways:
- Tofu’s platform consolidates marketing tools for scalable, personalized campaigns across multiple channels.
- The $12M funding will expand product capabilities and integrations for GTM teams.
Tofu has completed a Series A funding round of $12 million to further their mission of building a unified artificial intelligence (AI) platform for GTM teams.
As budgets have poured into AI-driven initiatives, marketing teams found themselves with solutions that often overlapped in functionality and delivered little measurable impact on revenue.
Instead of relying on multiple disconnected marketing tools, Tofu officials said that have created a unified platform that supports a comprehensive range of GTM use cases, enabling marketing teams to build cohesive, on-brand, omni-channel campaigns at scale while personalizing assets for every customer segment.
EJ Cho on the Shift to Comprehensive Marketing Platforms
The need for tools like Tofu is growing as budgets tighten and marketing teams face greater scrutiny over software spend, said EJ Cho, Co-founder & CEO of Tofu.
“Marketing leaders are becoming more intentional about their purchases and are turning to comprehensive platforms like Tofu over point solutions to scale campaigns without the burden of managing numerous tools,” Cho wrote in a blog post announcing the fundraising round.
How New Platform Performs
Building a platform that replaces fragmented tools is complex, as marketing teams need support for a wide range of use cases, whether it’s demand generation, content marketing, lifecycle marketing, event marketing, digital marketing, or outbound SDR campaigns. Cho said his company is launching a new campaign platform that gives teams the flexibility to build custom workflows that connect different actions, making it easy to configure repeatable campaigns for every use case.
“Our approach to building a unified platform for GTM teams has resonated strongly with our customers as companies,” said Cho. “Over the past year, we’ve seen explosive growth, increasing our revenue by 12x and the amount of content generated by 36x.”
Tofu has been adopted by marketing teams of all sizes, from fast growing startups to enterprise organizations like Check Point, RingCentral and Bluecore where hundreds of marketers use Tofu every day. With this adoption, their platform has matured to support a growing set of GTM use cases.
List of Investors
Tofu personalize landing pages and emails for specific personas or industries and push these assets to your CMS and marketing automation tools. It can repurpose webinars and whitepapers into derivative assets such as social posts, blog articles, and emails while maintaining brand guidelines and templates.
For 1:1 ABM campaigns, the company can ingest private data from CRM and combine it with real-time public data from the web to generate hyper-personalized ads and emails.
The funding round was led by SignalFire with participation from HubSpot Ventures, Tau Ventures, Correlation Ventures, Alumni Ventures, SH Fund, Riverside Ventures, Eudemian Ventures, and Han Bridge Capital. Previous existing investors included Index Ventures, Stage 2 Capital and Liquid 2 Ventures.
” We’re continually expanding our integrations and content types to support even more marketing use cases,” said Cho.“Our fresh round of capital allows us to accelerate our mission by scaling our team, expanding our product capabilities, and increasing value to our customers.”
