Multiply, touted as the first artificial intelligence (AI)-native media agency for B2B companies, has emerged from stealth with $9.5 million in funding to introduce what it calls the next paradigm: Self-Learning Advertising
Multiply officials charaterize self-learning advertising as ads which use internal data to continuously get better on their own. Multiply was founded by Matt Jayson, formerly at Google and Brex, and Ashish Warty, formerly SVP Engineering at HackerOne and engineering leader at Dropbox and Airship.
The funding round was led by Mayfield, with participation from Sorenson Capital, Instacart Co-Founder Max Mullen, Google Head of Gemini and Google Labs Josh Woodward, and executives from HubSpot, Braze, Issuu, Brex, Sierra, and Common Room among others.
Multiply’s Matt Jayson
Multiply focuses on Google Search ads and LinkedIn ads, connecting directly to sales call recordings, CRMs, and ad platform performance data to generate new creative and messaging aligned to why buyers choose a company over competitors. Hundreds of structured experiments run continuously, refining audiences, copy, and creative, so campaigns improve every week–instead of declining.
Jayson explains that “modern companies already have all the data needed to create radically better ads. Sales conversations, CRM systems, and pipeline outcomes reveal exactly why customers buy— yet those insights rarely make their way into ad campaigns fast enough.”
AI Personalization
Multiply’s Customer Insights AI Agent extracts real customer language from sales calls and uses it to personalize ads. The ICP Agent analyzes closed-won deals to refine targeting. The Quality Score Agent continuously tune copy and keyword alignment. The Creative Design Agent refreshes images weekly. The A/B Testing Agent runs hundreds of experiments, quickly identifying winners and cutting losers.
“Together, these systems allow Multiply to iterate faster than any traditional agency model,” said Warty. “Brand safety is paramount. Every campaign includes human oversight from experienced media buyers, and we work within each customer’s brand and compliance requirements. We move as fast as their teams and systems allow.”
While Multiply launched first with Google and LinkedIn ads, the company says its infrastructure was designed for emerging AI-driven ad platforms like ChatGPT ads. Multiply is already helping its customers prepare for ChatGPT ads. All campaign learnings and experimentation systems can extend directly into new formats, including conversational and AI-driven advertising experiences.
Company Goals
Early customers report outsized impact in sales pipeline generated from ads. Vanta, a leader in security automation, reported 770% more sales meetings
Multiply’s goals is to “help companies get discovered by their dream customers,” said Jayson. “To do this, we’ve built the world’s most insatiable AI agent. Just like a great growth marketer, it’s never satisfied. There’s never enough pipeline. So it keeps learning, testing, and finding ways to get better.”
Looking ahead, Multiply will expand into a full omni-channel ad buyer for B2B companies, enabling businesses to launch and optimize advertising across all major platforms from a single system. As new AI-powered advertising channels emerge, the company aims to help customers adopt them early while continuing to outperform across existing platforms.
For more information please visit https://gomultiply.com/.
